Bradken has appointed Mark Hurley as Executive General Manager (EGM) of Marketing & Technology, effective 1 October 2021.
Marketing & Technology is a new business unit for Bradken and reinforces the company’s commitment to providing leading wear solutions for the resources sector.
According to CEO, Sean Winstone, Bradken wants to be able to offer customers superior products and a superior experience through digitalised solutions at every touchpoint.
“From the interactions we have with customers on our website, social media and sales platform to the innovative digital solutions we can offer with our products – our customer value proposition is changing.
“Our customers are already starting to see the value we can add through connected wear solutions and digital products and services that integrate with their systems.
“We look forward to building on this and working with our customers to develop innovative digital solutions that will benefit their businesses across multiple areas”, said Sean.
Leading the Marketing & Technology team, Mark Hurley has more than 17 years’ experience in Bradken. As a mechatronic engineer he brings to the role a clear passion for technology as well as Bradken’s products.
Replacing Mark as Executive General Manager, Supply Chain is Amanda McNaughton. Amanda has been a key leader in the establishment of Bradken’s Supply Chain function and has more than 20 years’ experience in Supply Chain, Customer Experience, Operations and Safety Management.
For more information on Bradken’s Executive Leadership team click here.